The Journey of 1000 Customers Starts with a Single Customer...
Have you ever read a review and thought, wait, that sounds like it was written by the company… ? There is research into this actually, and it turns out…
ChatGPT is everyone’s new plaything… at least for a couple more weeks. If you somehow are not familiar with it yet, it is an advanced AI developed by…
Imagine yourself sitting at your desk. You are trying to write something for your business, a product description or ad or email. Your normal coffee cup…
Ep.36 Becca the Artist wants to Repair SuburbiaListen now (32 min) | On December 10th 1997, Julia Hill climbed up a tree to protect it from being cut down. She wasn’t the first person to do so, but…
This week we are looking at the elephant in the…well, the elephant in the next room over: Recession. We will get some context from what’s going on in…
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Pricing is part of positioning. To know how customers view prices and what those prices are anchored to in their mind will help ensure your pricing does…
Ep.35 Psychology in Marketing & our Symbiotic Nervous System w. Bob Hutchins Listen now (66 min) | In the days of the Mad Men in the 1960s, some of the best advertising was written. When we study marketing and advertising…
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The Real Heroes of Ecommerce