It Started Out With A Click, How Did It End Up Like This
Are we, as an industry, addicted to apps and tech?
I want to say it was about 5 years ago when ecommerce merchants were addicted to adding apps to their storefront. Like after getting a tattoo or trying to eat one Lay’s potato chip.
But that kind of went away. The apps became kitsch and as ecommerce has matured, merchants move on… to the hard stuff.
Analytics.