5. Sara likes the popups... just not yet
I would say yes and no. So I definitely love those popups. I like if they tell me about a sale. That one I believe was kind of like a new member, probably enter you email or phone number to sign up, for communication with them to get that 10% off.
So with this time being my first time on the site, I would remember that, um, I don’t think I would sign up for it right away though. It would be something that I keep in the back of my mind and then [after] we’ve shopped and found this item, and we are going to purchase it, now I would try to access to that code again
Maybe that is leaving the site and entering again and hoping it pops back up or a lot of times, at the bottom of the page, or top of the page or menu, you can find that sign up option again to go ahead and get the 10%.
So I definitely like to sign up for them, I just don’t want to do it until I’m making the purchase, because there have been times in the past where I’ve signed up, I got that code, didn’t make a purchase right away then the code expired when I actually needed to use it. So I normally try to just wait until I know I’m going to make an order.
- Sara, North Carolina
Love or hate them, popups are part of game. I personally hate them when I’m shopping online, but I still use them as a marketer… because they do work.
The problem is that most popups are jarring. Your eyes just start to focus on the site and them WHAM!! You get smacked in the frontal lobe with an uninteresting discount and a guarantee of more clutter in your inbox.
Here are some numbers from Campaign Monitor:
While the average conversion rate for pop-ups is 3.09%, the top pop-ups have almost 10% conversion rates.
Of those top-performing pop-ups, 92% of them have pop-ups that display after 4 seconds. The lowest-performing displayed their ads between 0 and 4 seconds.
Almost all the top performer don’t pop up immediately after opening a site. They wait a little bit. That’s pretty convincing.
So maybe we need to rethink our strategy about popups. Could we make it a softer landing? Test a flyout against a center-of-screen pop? Try it on the announcement bar? There are lots of ways to customized and test different ideas.
One idea mentioned by someone on Reddit - Calculate the average time on site, and set the popup delay to 1/2 of that. He set his delay to 40 seconds, and says he is getting a much higher sign up rate, and also, that the list is more engaged… double whammy.
Have an idea for your popups? Comment below!
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