Ep.32 Copywriting through 13 Lenses w. Konrad Sanders
heroesofecommerce.substack.com
Copywriting is where I got my start in marketing way back in 2012. So I was excited to have this conversation with Konrad Sanders about copy - what it is, why it is so important, and how can brands approach it. Brands don’t put enough attention on copywriting and that holds them back, and lends to lackluster creatives and uninformative websites.
Ep.32 Copywriting through 13 Lenses w. Konrad Sanders
Ep.32 Copywriting through 13 Lenses w. Konrad…
Ep.32 Copywriting through 13 Lenses w. Konrad Sanders
Copywriting is where I got my start in marketing way back in 2012. So I was excited to have this conversation with Konrad Sanders about copy - what it is, why it is so important, and how can brands approach it. Brands don’t put enough attention on copywriting and that holds them back, and lends to lackluster creatives and uninformative websites.