In the days of the Mad Men in the 1960s, some of the best advertising was written. When we study marketing and advertising, especially copywriting, we often return to those classic ads for inspiration… simple imagery, compelling copy.
Copy that spoke to the reader.
Fast forward to today and marketing has gone the opposite direction, focusing on data and distribution, minimizing our focus on communicating well with our audience.
What we need is a bit of a correction. A balance that combines psychology and math.
Bob Hutchins is a life long marketer and behavioral and organization psychologist, and he came on the show to talk about psychology + math, and how they should work together to achieve better results in marketing.
We also delve into new topic that is becoming more apparent and important for us to understand as people who spend an enormous amount of time plugged-in to tech.
Our constant connection to the internet and daily usage has created a symbiotic nervous system that we all participate in, whether we like it or not. - Bob Hutchins
His idea is that humans and tech have become a symbiotic nervous system, not in a dystopian way, but that it is the reality of how humans and tech affect each other. And what we should be aware of in order to maintain healthy lives both physically and mentally.
Hope you enjoy, and feel free to leave your thoughts in the comments!
Check out Bob’s new book: Our Digital Soul
And connect with him on Linkedin
Lots of great guests and articles on Customer Psychology and commerce to come, so be sure to subscribe. And if you know someone who is interesting in this topic, help us out by sharing this episode with them.
Good Reads…
Why I do Customer Psychology (free)
Ads are simple… Simple is hard (free)
What is Going on with Email these days? (premium)
Paradox of Choice (premium)
Ep.35 Psychology in Marketing & our Symbiotic Nervous System w. Bob Hutchins