The Machines Won…
This is not a conversation about Google Ads that you’ll hear anywhere else. But it is as welcome as it was unexpected.
Kasim and his partner built Solution 8, the top Google Ad agency, and have been in it for around 15 years. So he’s seen the changes and developments and and even unnerving advancements Google has made in advertising over the years.
Particularly with Performance Max… the Don’t-Worry-AI-Got-You ad product that Google released in 2021.
As Kasim puts it, the machines won…
AI handles all aspects of Google Ads better than we can…
It knows more about you than you know about you…
It can predict when I need to glow-up with new pants…
How Boat owners are better “preppers” than Ron Paul fans…
And how the power in our marketing comes before the campaign setup…
This is a deeper look into the future what’s happening in marketing right now, which is good because it shows us:
-Where to focus our attention.
-Where to look for opportunity.
-Where others are going to get lazy.
Enjoy this unabashed and unexpected interview with Kasim, and comments are open below if you want to give you take.
Connect with Kasim Aslam on LinkedIn or through his agency Solution 8
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Ep.33 The Machines Won: An Unexpected Look at How Google Ads Works w. Kasim Aslam