Price Anchoring & How It Affects Purchase Decisions
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Pricing is part of positioning. To know how customers view prices and what those prices are anchored to in their mind will help ensure your pricing does not confuse and leads to quicker decisions. This week’s deep dive into Customer Psychology covers price anchoring, what it means, and how it plays out across a spectrum of product types.
Price Anchoring & How It Affects Purchase Decisions
Price Anchoring & How It Affects Purchase…
Price Anchoring & How It Affects Purchase Decisions
Pricing is part of positioning. To know how customers view prices and what those prices are anchored to in their mind will help ensure your pricing does not confuse and leads to quicker decisions. This week’s deep dive into Customer Psychology covers price anchoring, what it means, and how it plays out across a spectrum of product types.