In the last article I mentioned Homo Economicus. I didn’t make that up. This idea comes form a school of thought that needs to be addressed. Because it is pervasive. And it is wrong.
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Homo Customericus and a Lack of Logic
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In the last article I mentioned Homo Economicus. I didn’t make that up. This idea comes form a school of thought that needs to be addressed. Because it is pervasive. And it is wrong.