In the last article I mentioned Homo Economicus. I didn’t make that up. This idea comes form a school of thought that needs to be addressed. Because it is pervasive. And it is wrong. John Stuart Mill was an influential philosopher in the 1800s. He wanted to make sense of the world and people, and so took it upon himself to think things through as logically as possible. Too logical it turns out…
Homo Customericus and a Lack of Logic
Homo Customericus and a Lack of Logic
Homo Customericus and a Lack of Logic
In the last article I mentioned Homo Economicus. I didn’t make that up. This idea comes form a school of thought that needs to be addressed. Because it is pervasive. And it is wrong. John Stuart Mill was an influential philosopher in the 1800s. He wanted to make sense of the world and people, and so took it upon himself to think things through as logically as possible. Too logical it turns out…