How many emails should I send? When should I start? How about discounts?
When it comes to Black Friday prep, getting the right email strategy is important. And equally confusing. Every year half of the business world is starting the second they come down from their Halloween candy sugar high. The rest declares that their employees will not work one iota until Thanksgiving.
And this year, on top of it all, Amazon is jumping it with a 2nd Prime Day, throwing a wrench into all of it.
Melanie talks us through email around Q4 to help you get mentally prepared for the season, as well as share some really great ideas about using email and SMS to build affinity for your brand all year around.
This is a very helpful episode if email is on your mind. Leave a comment if you have any questions.
And if you want to reach out to Melanie, you can connect with her through her agency The Email Marketers or on LinkedIn.
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