And what is that overlooked, unsexy space?
Zero-Party Data.
It is unsexy, because it useful. As in, when you have it, you have to use it. And that takes work. And creative thought.
That is not something that Jon Ivanco wants you to shy away from. His interview will help you reshape the way you think about data and how to use it for better marketing.
You don’t want to miss this one.
Read the deep dive about this topic here.
Connect with Jon Ivanco on Formtoro.
Ep.20 The Overlooked, Unsexy Space Ripe with Opportunity w. Jon Ivanco