Why do competing social media networks all use blue? And why does GE, Samsung, Intel, P&G, Pfizer, Oral-B, Chase Bank, Goldman Sachs, and Visa also use blue in their branding? Even Google’s famously colorful logo uses blue twice. BIG G and lil g… This is not by accident. Our brains pick up on signals and cues when we assess something new. Color is one of those signals. We don’t consciously think about it, but colors can and do play a role if how we perceive a brand or company.
The Psychology of Colors
The Psychology of Colors
The Psychology of Colors
Why do competing social media networks all use blue? And why does GE, Samsung, Intel, P&G, Pfizer, Oral-B, Chase Bank, Goldman Sachs, and Visa also use blue in their branding? Even Google’s famously colorful logo uses blue twice. BIG G and lil g… This is not by accident. Our brains pick up on signals and cues when we assess something new. Color is one of those signals. We don’t consciously think about it, but colors can and do play a role if how we perceive a brand or company.